James, founder of Pleymax is the driving force behind the company. A true gaucho even before his days at UC Santa Barbara, he has always strived to uphold his personal ethics and strong values in all of his endeavors. From indigenous rights to social and environmental issues James uses his writing skills, production talents and abilities to bring people together through media. He works to seek nothing short of excellence from the people he collaborates with. James created Pleymax studios in Barcelona before extending it to Hollywood USA and now Paris France as a place of dialogue and growth where success and awareness come hand in hand.